[et_pb_section fb_built=\u201d1\u2033 admin_label=\u201dsection\u201d module_class=\u201dmarvelKenBurnsSection marvel_header\u201d _builder_version=\u201d3.29.3\u2033 background_color=\u201drgba(0,0,0,0.5)\u201d background_image=\u201dhttps:\/\/www.beautywords.fr\/wp-content\/uploads\/2018\/06\/evenementiel-drk.jpg\u201d parallax=\u201don\u201d custom_padding=\u201d18vh||18vh||true|false\u201d bottom_divider_style=\u201darrow3\u2033 bottom_divider_color=\u201d#b30037\u2033 bottom_divider_height=\u201d30px\u201d bottom_divider_repeat=\u201d7x\u201d transparent_background=\u201doff\u201d][et_pb_row _builder_version=\u201d3.25\u2033 background_size=\u201dinitial\u201d background_position=\u201dtop_left\u201d background_repeat=\u201drepeat\u201d][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d3.25\u2033 custom_padding=\u201d|||\u201d custom_padding__hover=\u201d|||\u201d][et_pb_text _builder_version=\u201d4.8.2\u2033 text_font=\u201dMontserrat|700||on|||||\u201d text_font_size=\u201d48px\u201d text_line_height=\u201d1.2em\u201d header_text_align=\u201dcenter\u201d text_orientation=\u201dcenter\u201d background_layout=\u201ddark\u201d module_alignment=\u201dleft\u201d custom_margin=\u201d||0px|\u201d hover_enabled=\u201d0\u2033 text_font_size_tablet=\u201d36px\u201d text_font_size_phone=\u201d24px\u201d text_font_size_last_edited=\u201don|phone\u201d text_line_height_tablet=\u201d1.1em\u201d text_line_height_phone=\u201d1em\u201d text_line_height_last_edited=\u201don|phone\u201d text_text_shadow_style=\u201dpreset3\u2033 header_font=\u201d|700|||||||\u201d header_font_size=\u201d60px\u201d sticky_enabled=\u201d0\u2033]<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 module_class=\u201dmarvel_section_background\u201d _builder_version=\u201d3.28\u2033 parallax=\u201don\u201d bottom_divider_style=\u201darrow3\u2033 bottom_divider_color=\u201d#ffffff\u201d bottom_divider_height=\u201d30px\u201d bottom_divider_repeat=\u201d7x\u201d][et_pb_row module_class=\u201d et_pb_row_fullwidth\u201d _builder_version=\u201d3.29.3\u2033 width=\u201d50%\u201d width_tablet=\u201d80%\u201d width_phone=\u201d85%\u201d width_last_edited=\u201don|phone\u201d max_width_tablet=\u201d80%\u201d max_width_last_edited=\u201doff|phone\u201d animation_style=\u201dflip\u201d animation_delay=\u201d1200ms\u201d make_fullwidth=\u201don\u201d][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d3.25\u2033 background_position=\u201dtop_left\u201d custom_padding=\u201d|||\u201d custom_padding__hover=\u201d|||\u201d][et_pb_blurb title=\u201dYou have a project to select a brand or product name, or even a project to select your corporate name?\u201d url=\u201d#\u201d use_icon=\u201don\u201d font_icon=\u201d%%453%%\u201d content_max_width=\u201d100%\u201d module_class=\u201dmarvel_blurb\u201d _builder_version=\u201d4.0.8\u2033]<\/p>\n
Ensure that your content is truly adapted to your target audience and markets!<\/strong><\/p>\n Thanks to our team of specialised correspondents from all over the world, Beauty Words enables you to verify the pertinence of the name you\u2019ve chosen before using it in international markets.<\/p>\n Selecting your product\u2019s name is a crucial step. Intimately linked to your brand image, internally as externally, it can have unexpected commercial repercussions.<\/p>\n [\/et_pb_blurb][et_pb_text _builder_version=\u201d3.29.3\u2033 background_layout=\u201ddark\u201d custom_padding=\u201d20px|30px|20px|30px|true|true\u201d border_width_all=\u201d1px\u201d border_color_all=\u201d#ffffff\u201d]<\/p>\n Did you know? [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 admin_label=\u201dsection\u201d _builder_version=\u201d3.29.3\u2033 bottom_divider_style=\u201darrow3\u2033 bottom_divider_color=\u201d#b30037\u2033 bottom_divider_height=\u201d30px\u201d bottom_divider_repeat=\u201d7x\u201d][et_pb_row column_structure=\u201d1_2,1_2\u2033 _builder_version=\u201d3.29.3\u2033][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d3.29.3\u2033][et_pb_text _builder_version=\u201d3.29.3\u2033]<\/p>\n Not only should a name be easy to pronounce, but it must also be pertinent to the target market. You must therefore verify that the name isn\u2019t pejorative, insulting, or ridiculous within the target international markets.<\/p>\n And yet, within the automobile industry \u2013 though not unique to the industry \u2013 this is often overlooked\u2026 The internet is rife with examples of car names that just don\u2019t make the cut in other cultures, from the innocent though self-deprecating Nova, to the more explicit Pinto or Toyota MR2. A French consumer may think twice about climbing behind the wheel of a MiTo (homonymous for \u201ca liar\u201d in this Romance language), even if the Alpha Romeo checks all their boxes when it comes to style!<\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u201d3.29.3\u2033 text_font=\u201d|700|||||||\u201d text_font_size=\u201d20px\u201d text_orientation=\u201dcenter\u201d]<\/p>\n Does your future product name bear certain connotations in some of your target markets?<\/p>\n [\/et_pb_text][et_pb_button button_url=\u201dhttps:\/\/www.beautywords.fr\/en\/contact\/\u201d button_text=\u201dLet\u2019s figure it out together, right away! \u201d button_alignment=\u201dcenter\u201d _builder_version=\u201d4.8.2\u2033 custom_button=\u201don\u201d button_text_size=\u201d18px\u201d button_text_color=\u201d#ffffff\u201d button_use_icon=\u201doff\u201d button_text_size_tablet=\u201d16px\u201d button_text_size_phone=\u201d14px\u201d button_text_size_last_edited=\u201don|tablet\u201d][\/et_pb_button][\/et_pb_column][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d3.29.3\u2033][et_pb_text _builder_version=\u201d4.5.1\u2033]<\/p>\n Names as well as marketing claims or slogans may also miss their mark due to inadequate\/unlocalised translations.<\/p>\n For example, names created in English by non native-speakers, who deem their own mastery of the language to be on par with a native, might in fact convey a different meaning entirely to what they had hoped in the target population, or may not be appropriate to the context of the product. So, \u201cvoluptuous eye-cream\u201d may seem idiomatic or pleasant to the French ear. However, for an anglo-saxon, a term like \u201cluscious\u201d or \u201csumptuous\u201d may seem more apt for a cosmetic cream.<\/p>\n In order to verify the pertinence of a name, Beauty Words will carry out a multilingual semantic study, an effective solution that is more competitive than a simple naming service provided by a marketing or branding agency.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u201d3.29.3\u2033 width=\u201d50%\u201d width_tablet=\u201d80%\u201d width_phone=\u201d85%\u201d width_last_edited=\u201don|desktop\u201d][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d3.29.3\u2033][et_pb_divider divider_style=\u201ddashed\u201d divider_position=\u201dcenter\u201d divider_weight=\u201d2px\u201d _builder_version=\u201d3.29.3\u2033 width=\u201d50%\u201d module_alignment=\u201dcenter\u201d][\/et_pb_divider][et_pb_text _builder_version=\u201d3.29.3\u2033]<\/p>\n We will analyse your target audience and markets, with you, in order to define the concerned languages and understand their cultural specificities. We will analyse your challenges, questions, and worries between one name or another in order to delimit the field of study.<\/p>\n From her, and in the utmost confidentiality, we will interrogate our contacts within our international network \u2013 translators, copywriters, consumers and correspondents all across the world.<\/p>\n We will analyse the responses we obtain and write up a summary report in order to the determine the semantic content of the studied names, that is to say, \u201cthe entirety of the semantic value that a word or expression represents\u201d **. More concisely, our report will present, in addition to the necessary information on the pronunciation of the word or words subjected to the enquiry:<\/p>\n Beauty Words stands with brands and partner PR and marketing agencies in order to ensure the proper meaning and reach of your names and slogans on the international stage, an indispensable key to your commercial success.<\/strong><\/p>\n [\/et_pb_text][et_pb_text _builder_version=\u201d3.29.3\u2033 text_font=\u201d||on||||||\u201d text_font_size=\u201d15px\u201d]<\/p>\n * M. Lothaire, Applied Combinatorics On Words, Vol. 105, Cambridge, CUP 2005 [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n\n\n","protected":false},"excerpt":{"rendered":" Semantic Studies (name, claims, etc.)Ensure that your content is truly adapted to your target audience and markets! Thanks to our team of specialised correspondents from all over the world, Beauty Words enables you to verify the pertinence of the name you\u2019ve chosen before using it in international markets. Selecting your product\u2019s name is a crucial […]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-130135","page","type-page","status-publish","hentry"],"yoast_head":"\n
<\/strong>Estimates conclude that one word in two, lacking context, is ambiguous in Indo-European languages*.<\/p>\nBeware of slogans or brand names with specific connotations<\/h2>\n
Beware of false equivalencies in translation<\/h2>\n
How do you verify the pertinence of a name or slogan?<\/h2>\n
What is a multilingual semantic study?<\/h3>\n
Stage 1: contextual analysis<\/h4>\n
Stage 2: international research<\/h4>\n
Stage 3: analysis and summary report<\/h4>\n
\n
** Definition according to the CNRTL<\/p>\n