{"id":130155,"date":"2020-07-16T19:21:02","date_gmt":"2020-07-16T17:21:02","guid":{"rendered":"https:\/\/www.beautywords.fr\/drafting-of-content-concepts\/"},"modified":"2022-01-03T14:44:57","modified_gmt":"2022-01-03T13:44:57","slug":"drafting-of-content-concepts","status":"publish","type":"page","link":"https:\/\/www.beautywords.fr\/en\/drafting-of-content-concepts\/","title":{"rendered":"Drafting of Content &#038; Concepts"},"content":{"rendered":"<p>[et_pb_section fb_built=\u201d1\u2033 admin_label=\u201dsection\u201d module_class=\u201dmarvelKenBurnsSection marvel_header\u201d _builder_version=\u201d3.29.3\u2033 background_color=\u201drgba(0,0,0,0.5)\u201d background_image=\u201dhttps:\/\/www.beautywords.fr\/wp-content\/uploads\/2018\/06\/evenementiel-drk.jpg\u201d parallax=\u201don\u201d custom_padding=\u201d18vh||18vh||true|false\u201d bottom_divider_style=\u201darrow3\u2033 bottom_divider_color=\u201d#b30037\u2033 bottom_divider_height=\u201d30px\u201d bottom_divider_repeat=\u201d7x\u201d transparent_background=\u201doff\u201d][et_pb_row _builder_version=\u201d3.25\u2033 background_size=\u201dinitial\u201d background_position=\u201dtop_left\u201d background_repeat=\u201drepeat\u201d][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d3.25\u2033 custom_padding=\u201d|||\u201d custom_padding__hover=\u201d|||\u201d][et_pb_text _builder_version=\u201d4.8.2\u2033 text_font=\u201dMontserrat|700||on|||||\u201d text_font_size=\u201d48px\u201d text_line_height=\u201d1.2em\u201d header_font=\u201d|700|||||||\u201d header_text_align=\u201dcenter\u201d header_font_size=\u201d60px\u201d text_orientation=\u201dcenter\u201d background_layout=\u201ddark\u201d module_alignment=\u201dleft\u201d custom_margin=\u201d||0px|\u201d text_font_size_tablet=\u201d36px\u201d text_font_size_phone=\u201d24px\u201d text_font_size_last_edited=\u201don|phone\u201d text_line_height_tablet=\u201d1.1em\u201d text_line_height_phone=\u201d1em\u201d text_line_height_last_edited=\u201don|phone\u201d text_text_shadow_style=\u201dpreset3\u2033]<\/p>\n<h1>Drafting of Content &amp; <span class=\"marvel_text_color\">Concepts<\/span><\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 module_class=\u201dmarvel_section_background\u201d _builder_version=\u201d3.28\u2033 parallax=\u201don\u201d bottom_divider_style=\u201darrow3\u2033 bottom_divider_color=\u201d#ffffff\u201d bottom_divider_height=\u201d30px\u201d bottom_divider_repeat=\u201d7x\u201d][et_pb_row module_class=\u201d et_pb_row_fullwidth\u201d _builder_version=\u201d3.28\u2033 width=\u201d89%\u201d width_tablet=\u201d80%\u201d width_phone=\u201d\u201d width_last_edited=\u201don|desktop\u201d max_width=\u201d89%\u201d max_width_tablet=\u201d80%\u201d max_width_phone=\u201d\u201d max_width_last_edited=\u201don|desktop\u201d animation_style=\u201dflip\u201d animation_delay=\u201d1200ms\u201d make_fullwidth=\u201don\u201d][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d3.25\u2033 background_position=\u201dtop_left\u201d custom_padding=\u201d|||\u201d custom_padding__hover=\u201d|||\u201d][et_pb_blurb title=\u201dDrafting and transcreation of slogans, claims, body copy and other marketing messages\u201d url=\u201d#\u201d use_icon=\u201don\u201d font_icon=\u201d%%470%%\u201d icon_font_size_tablet=\u201d\u201d icon_font_size_phone=\u201d\u201d icon_font_size_last_edited=\u201don|phone\u201d module_class=\u201dmarvel_blurb\u201d _builder_version=\u201d4.0.8\u2033 custom_padding_tablet=\u201d\u201d custom_padding_phone=\u201d\u201d custom_padding_last_edited=\u201don|desktop\u201d]<\/p>\n<p>Benefit from our multicultural competencies for your marketing content throughout the world.<\/p>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u201d1\u2033 admin_label=\u201dsection\u201d _builder_version=\u201d3.29.3\u2033 bottom_divider_style=\u201darrow3\u2033 bottom_divider_color=\u201d#b30037\u2033 bottom_divider_height=\u201d30px\u201d bottom_divider_repeat=\u201d7x\u201d][et_pb_row _builder_version=\u201d3.29.3\u2033 width=\u201d50%\u201d width_tablet=\u201d80%\u201d width_phone=\u201d85%\u201d width_last_edited=\u201don|phone\u201d][et_pb_column type=\u201d4_4\u2033 _builder_version=\u201d3.29.3\u2033][et_pb_text _builder_version=\u201d4.5.1\u2033]<\/p>\n<p><em><strong>Veni, Vidi, Vici.<\/strong><\/em> Proclaimed by Julius Caesar, it is undoubtedly the best slogan of all time, becoming a veritable rallying cry that hasn\u2019t aged a day in 2000 years!<\/p>\n<p>Replicated, duplicated, and imitated for millennia, why is this laconic slogan so effective?<\/p>\n<p>Because it contains the 3 crucial elements needed for any good slogan to make its mark on hearts and minds:<\/p>\n<ul>\n<li>It tells a <strong>story<\/strong><\/li>\n<li>It is <strong>credible<\/strong><\/li>\n<li>And it is <strong>memorable<\/strong> in sound, rhythm, the use of the alliterative \u201cV\u201d<\/li>\n<\/ul>\n<p>A good slogan should also be:<\/p>\n<ul>\n<li><strong>Original<\/strong> to differentiate itself from the competition<\/li>\n<li><strong>Adapte<\/strong> to the target audience, so as not to miss the mark<\/li>\n<li><strong>Coherent<\/strong> with your corporate culture and communication strategy<\/li>\n<\/ul>\n<p><strong>Is your communication campaign in the process of being developed, and you want to ensure it\u2019s an international success?<\/strong><\/p>\n<p>Your slogan, your various marketing claims, body copy, or any other message should be translated and, above all, adapted to your target markets\u2019 languages and cultures. That what we call \u201c<a href=\"https:\/\/www.beautywords.fr\/en\/rewriting-transcreation\/\">transcreation<\/a>\u201c, i.e. the process of adapting a message to the targeted audience\u2019s culture, rather than just translating.<\/p>\n<p>With our team of marketing translators and copywriters, Beauty Words will accompany you in the <strong>creation and translation of you adapted messages<\/strong>: slogans or claims, signature, baseline, as well as your fundamental text (leaflets, website, press kits, etc.). Don\u2019t hesitate to <a href=\"https:\/\/www.beautywords.fr\/en\/contact\/\">ask for our expert consultation<\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_divider divider_style=\u201ddashed\u201d divider_position=\u201dcenter\u201d divider_weight=\u201d2px\u201d _builder_version=\u201d3.29.3\u2033 width=\u201d50%\u201d module_alignment=\u201dcenter\u201d][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u201d1_2,1_2\u2033 admin_label=\u201drow\u201d _builder_version=\u201d3.29.3\u2033 width_tablet=\u201d80%\u201d width_phone=\u201d85%\u201d width_last_edited=\u201don|desktop\u201d max_width_tablet=\u201d100%\u201d max_width_phone=\u201d\u201d max_width_last_edited=\u201don|desktop\u201d make_fullwidth=\u201don\u201d][et_pb_column type=\u201d1_2\u2033 _builder_version=\u201d3.29.3\u2033 background_position=\u201dtop_left\u201d custom_padding_last_edited=\u201doff|phone\u201d custom_padding__hover=\u201d|||\u201d][et_pb_text _builder_version=\u201d3.29.3\u2033 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header_font_size_tablet=\u201d20\u2033 header_font_size_phone=\u201d18\u2033 header_font_size_last_edited=\u201don|phone\u201d header_2_font_size_tablet=\u201d20\u2033 header_2_font_size_phone=\u201d18\u2033 header_2_font_size_last_edited=\u201don|phone\u201d header_3_font_size_tablet=\u201d20\u2033 header_3_font_size_phone=\u201d18\u2033 header_3_font_size_last_edited=\u201don|phone\u201d header_4_font_size_tablet=\u201d20\u2033 header_4_font_size_phone=\u201d18\u2033 header_4_font_size_last_edited=\u201don|phone\u201d header_5_font_size_tablet=\u201d20\u2033 header_5_font_size_phone=\u201d18\u2033 header_5_font_size_last_edited=\u201don|phone\u201d header_6_font_size_tablet=\u201d20\u2033 header_6_font_size_phone=\u201d18\u2033 header_6_font_size_last_edited=\u201don|phone\u201d]<\/p>\n<h2 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"2.0.0.0-1570375625340\" data-quickaccess-id=\"header\" contenteditable=\"true\">Drafting of substantive content<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d3.29.3\u2033]<\/p>\n<p>Confirming, or even defining, your brand\u2019s positioning requires notably the definition of your editorial strategy and the creation of content in line with the key points you\u2019ve determined.<\/p>\n<p>Our team of experienced copywriters and drafters, specialized in the luxury and cosmetics industries, will produce your brand content in any and all languages.<\/p>\n<ul>\n<li>Creation of product names,<\/li>\n<li>Drafting of primary and secondary texts (notices and packaging)<\/li>\n<\/ul>\n<p>In order to ensure that the messaging is perfectly in line with current regulations, they work hand-in-hand with our compliance service to verify the content conforms to French and European legislation.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u201dhttps:\/\/www.beautywords.fr\/en\/contact\/\u201d button_text=\u201dverify the conformity of current content\u201d 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header_3_line_height=\u201d1.3em\u201d header_4_font=\u201dMontserrat|700||on|||||\u201d header_4_font_size=\u201d28px\u201d header_4_letter_spacing=\u201d1px\u201d header_4_line_height=\u201d1.3em\u201d header_5_font=\u201dMontserrat|700||on|||||\u201d header_5_font_size=\u201d28px\u201d header_5_letter_spacing=\u201d1px\u201d header_5_line_height=\u201d1.3em\u201d header_6_font=\u201dMontserrat|700||on|||||\u201d header_6_font_size=\u201d28px\u201d header_6_letter_spacing=\u201d1px\u201d header_6_line_height=\u201d1.3em\u201d header_font_size_tablet=\u201d20\u2033 header_font_size_phone=\u201d18\u2033 header_font_size_last_edited=\u201don|phone\u201d header_2_font_size_tablet=\u201d20\u2033 header_2_font_size_phone=\u201d18\u2033 header_2_font_size_last_edited=\u201don|phone\u201d header_3_font_size_tablet=\u201d20\u2033 header_3_font_size_phone=\u201d18\u2033 header_3_font_size_last_edited=\u201don|phone\u201d header_4_font_size_tablet=\u201d20\u2033 header_4_font_size_phone=\u201d18\u2033 header_4_font_size_last_edited=\u201don|phone\u201d header_5_font_size_tablet=\u201d20\u2033 header_5_font_size_phone=\u201d18\u2033 header_5_font_size_last_edited=\u201don|phone\u201d header_6_font_size_tablet=\u201d20\u2033 header_6_font_size_phone=\u201d18\u2033 header_6_font_size_last_edited=\u201don|phone\u201d]<\/p>\n<h2 class=\"et_pb_module_header et-fb-editable-element et-fb-editable-element__editing\" data-shortcode-id=\"2.0.0.0-1570375625340\" data-quickaccess-id=\"header\" contenteditable=\"true\">Deontology and absolute discretion<\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d3.29.3\u2033]<\/p>\n<p>Due to our strict client <strong>confidentiality<\/strong>, we are unable to divulge here which campaigns were successfully managed and realised by the teams at Beauty Words.<\/p>\n<p>And yet, you\u2019d recognise a number of slogans and marketing messages that we\u2019ve had the pleasure of providing assistance with, with professionalism and absolute discretion.<\/p>\n<p>With their <strong>rich creative experience and a sense for engaging content, our copywriter and translators<\/strong> are constantly seeking to find the right words that are powerful and yet adapted to the message you want conveyed, whether in the substance, or the form.<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=\u201d3.29.3\u2033 text_font=\u201d|700|on||||||\u201d text_orientation=\u201dcenter\u201d]<\/p>\n<p>Need a quote for your next campaign?<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=\u201dhttps:\/\/www.beautywords.fr\/en\/contact\/\u201d button_text=\u201dContact our team\u201d button_alignment=\u201dcenter\u201d _builder_version=\u201d4.8.2\u2033 custom_button=\u201don\u201d button_text_size=\u201d18px\u201d button_text_color=\u201d#ffffff\u201d button_use_icon=\u201doff\u201d][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Drafting of Content &amp; ConceptsBenefit from our multicultural competencies for your marketing content throughout the world.Veni, Vidi, Vici. Proclaimed by Julius Caesar, it is undoubtedly the best slogan of all time, becoming a veritable rallying cry that hasn\u2019t aged a day in 2000 years! Replicated, duplicated, and imitated for millennia, why is this laconic slogan [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-130155","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Drafting of Content &amp; Concepts - Beauty Words<\/title>\n<meta name=\"description\" content=\"With our team of marketing translators and copywriters, Beauty Words will accompany you in the creation and translation of you adapted messages.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.beautywords.fr\/en\/drafting-of-content-concepts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drafting of Content &amp; 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