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Discover 10 best practices to develop your cosmetics brand in France, from market research to strategic marketing and legal considerations.

French perfumery, a flourishing international sector, with billions at stake. Here are 3 major axes for success exporting.

Faced with climate change, luxury brands are trying to adapt their production habits to pollute less and sell better.

NFTs have been the focus of attention in the luxury sector for some time now. And for good reason too! This technology offers undeniable advantages for brands seeking to build loyalty among their community and guarantee the authenticity and exclusivity of their...

How does digitalisation of the art market increase the accessibility of the sector? Zoom in on all the trends and opportunities in a booming sector.

If French luxury leather goods are successful abroad, they also face new challenges. Discover the issues and solutions!

French luxury goods enjoy a good place on the global market. With flagship brands such as Kering and LVMH, which enjoy billions of dollars of business revenue internationally, France is a leader in the sector. But in order to hope to make waves on the foreign luxury...

For more than two years, the exportation of French wines in the United States have been record-breaking. While the quality of French viticulture products and their renown explain this success, another element participates actively to the shining success of these...

Watchmaking, automotive, fashion, cosmetics... on top of being a part of numerous domains, luxury is sought after all across the world. The irreproachable quality of the products is built upon demanding content with high added value. It goes without saying that the...

At a time of increasing globalisation, the French cosmetics industry has seen rapid expansion internationally. To successfully export your brand and break into foreign markets, any brand must necessarily call for translation services. More than simply ad translators,...