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10 best practices to develop your cosmetics brand

10 best practices to develop your cosmetics brand

In 2018, the cosmetics sector represented 24 billion Euros in France of which 26.7% represented beauty and care products. It is quite a booming field! However, launching and developing your cosmetics brand requires you to follow a few best practices that range from...

3 tips to succeed in your international launch of a luxury product

French luxury goods enjoy a good place on the global market. With flagship brands such as Kering and LVMH, which enjoy billions of dollars of business revenue internationally, France is a leader in the sector. But in order to hope to make waves on the foreign luxury...