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Luxury & NFT: is it a marriage of convenience?

NFTs have been the focus of attention in the luxury sector for some time now. And for good reason too! This technology offers undeniable advantages for brands seeking to build loyalty among their community and guarantee the authenticity and exclusivity of their...

3 tips to succeed in your international launch of a luxury product

French luxury goods enjoy a good place on the global market. With flagship brands such as Kering and LVMH, which enjoy billions of dollars of business revenue internationally, France is a leader in the sector. But in order to hope to make waves on the foreign luxury...