What is a multilingual semantic study?
Stage 1: contextual analysis
We will analyse your target audience and markets, with you, in order to define the concerned languages and understand their cultural specificities. We will analyse your challenges, questions, and worries between one name or another in order to delimit the field of study.
Stage 2: international research
From her, and in the utmost confidentiality, we will interrogate our contacts within our international network – translators, copywriters, consumers and correspondents all across the world.
Stage 3: analysis and summary report
We will analyse the responses we obtain and write up a summary report in order to the determine the semantic content of the studied names, that is to say, “the entirety of the semantic value that a word or expression represents” **. More concisely, our report will present, in addition to the necessary information on the pronunciation of the word or words subjected to the enquiry:
- The meaning of the words in each targeted language
- The relationship between the signifier and the signified, the true and hidden meanings
- Any related connotations, whether positive or negative, obvious or ambiguous, objective or subjective, contextualised or not
Beauty Words stands with brands and partner PR and marketing agencies in order to ensure the proper meaning and reach of your names and slogans on the international stage, an indispensable key to your commercial success.